Tracey is a business leader and C-suite executive with 20+ years of experience driving business and revenue objectives through marketing and sales. She has held a variety of senior roles with professional services firms such as Deloitte, KPMG, and Norton Rose Fulbright and in technology companies like SAP, J.D. Edwards and Microsoft. She led the revenue functions at Hopewell Residential and was the first-ever Brand Manager at Suncor Energy.
A graduate of Toronto Metropolitan University’s (formerly Ryerson) Journalism school, she’s also completed the Executive Marketing Program at Queen’s University and the Not-For-Profit Governance Essentials Program with Institute of Corporate Directors via the Rotman School of Management at the University of Toronto.
In 2018, Tracey founded TAB Consulting Group which is a strategy practice specializing in all aspects of brand monetization and revenue generation. She is an alumni of the Calgary Top 40 Under 40 and an active volunteer who is currently on the board of the Saddledome Foundation. Tracey is currently the acting Chief Executive Officer of Canada Powered by Women, a non-profit organization that advocates for the voice of women relative to economic prosperity and energy transformation.